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How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Research on Fee-Waived Animal Adoptions

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

Foster Pet Social Media Graphics

Use these social media overlays to promote animals available for adoption through foster homes.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Adoption Ambassadors Resources: Adopter Hot Spots

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

How to Facilitate Dog Adoptions Directly from Foster to Adoptive Homes

Download and customize protocols to help facilitate dog adoptions directly from foster to adoptive homes.

5 Tips for Choosing a Big Adoption Event Location

Where you hold a large-scale adoption event can play a big part in its success. Follow these five tips from your colleagues in the field.

Join The Rescue Effect