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5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Foster Pet Social Media Graphics

Use these social media overlays to promote animals available for adoption through foster homes.

10 Tips for Being a Powerful Advocate for Pit Bulls

Discover 10 ways to advocate for pit bull-type dogs, including adoption campaigns and resources for adopters.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

5 Tips on Leveraging TikTok for Animal Shelters and Rescues

Use these tips to help get your staff up and running on the TikTok app and start promoting your animals in a fun, interactive way!

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

Join The Rescue Effect