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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

7 Tips for Messaging Kitten Season

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

Join The Rescue Effect