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Turn your Foster Caregivers into Expert Marketers

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

Dog and Cat Adopter Packets

These downloadable and customizable guides for pet owners provide handy tips for feeding, training, and troubleshooting behavior concerns in the home post-adoption.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

They Did It: Reinvented How They Talk About Behavior in Shelter Animals

Two experts provide examples and tools for messaging behavior in shelter animals that can be easily implemented into daily operations.

Life Hacks for Animal Shelters

These shelter hacks will give you lots of ideas for enrichment, cat and dog care, staff management and more, all for cheap or free!

Collect Adoption Interest with Online Applications

Check out these online adoption interest applications and use them as inspiration to create your own.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Northern Tier Shelter Initiative Zoomie #3: Collaborating with Indigenous Communities to Advance Animal and Human Welfare

Discover ways to partner with indigenous communities that help people and pets.

5 Uses for QR Codes in Animal Shelters

Learn how your animal shelter can use QR codes to increase adoptions and manage your operations more efficiently.

Join The Rescue Effect