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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

How to Talk TNR

Want to get your community on board with TNR? Talk it up this way.

Special Delivery: Bringing Pets Right to Doorsteps

Learn how pets as gifts – delivery included! – has been a lifesaving success in Santa Fe.

Video: Setup and Loading Cat Relocation Transport

The following protocol will help cats relax during travel and reduce fear and stress behaviors during transport and relocation.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

How Many Parvo Vaccines Should Puppies Have Before Transport?

Discover the results of the ASPCA’s study on vaccinating puppies for parvovirus by reading the study and reviewing an accompanying video.

5 Tips to Support Kitten Foster Caregivers in Areas of High Shelter Intake

By supporting community members who are already providing foster care for kittens, animal welfare organizations can strengthen what’s already working.

A Pup Named Pumpernickel is ASPCA Spay/Neuter Alliance’s 500,000th Patient

As of October 11, 2022, half a million animals have been spayed and neutered by the ASPCA Spay/Neuter Alliance (ASNA). The landmark patient was a puppy named Pumpernickel.

Join The Rescue Effect