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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Posters and Shareable Graphics that Show the Financial Benefits of Adopting Shelter Dogs and Cats

Customize these posters and social media graphics so potential adopters can see at a glance the financial benefits of adopting a dog or cat from your organization.

Five Steps to a Better Adoption Experience Download

This PDF details five steps to a better adoption experience, and can help you find good homes for your animals while taking a more conversational approach.

Turn your Foster Caregivers into Expert Marketers

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

Preventing & Treating Separation Anxiety in Dogs

Share these resources with dog adopters and foster families to help them recognize and treat the signs and symptoms of separation anxiety.

Sample Foster Recruitment Flyer

Use this foster recruitment flyer as inspiration to create your own and enlist your community in saving lives.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

ASPCA Kitten Nursery and Foster Families Help 10,000th Kitten

The ASPCA New York Kitten Nursery reaches a new milestone and celebrates helping its 10,000th kitten with the help of foster families.

Join The Rescue Effect