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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Turn your Foster Caregivers into Expert Marketers

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

They Did It: Tips For a Thriving On-Deck Foster System

Find out how two shelters use an on-deck foster program to get animals into homes quickly and efficiently while reducing the burden on staff.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Life Hacks for Animal Shelters

These shelter hacks will give you lots of ideas for enrichment, cat and dog care, staff management and more, all for cheap or free!

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

They Did It: SPCA of Texas Transports 1,000th Cat

Despite juggling hundreds of animals in their facility, a distemper outbreak, and challenges brought on by the pandemic, the SPCA of Texas transported their 1000th cat.

They Did It: Enhanced Cageless Cat Housing with Local Landmark Décor

The San Francisco SPCA describes how pets and people benefit from cleverly designed replicas of iconic landmarks in their shelter.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Become an ASPCA Placement Partner

The ASPCA’s Centralized Placement team connects at-risk animals with our Placement Partners, a nationwide network of shelters and rescue groups. These resilient animals are rescued from cruelty or disaster situations and receive much needed care at ASPCA facilities.

Join The Rescue Effect