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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Tips to Make Dog Adoptions Stick

Follow these tips from dog expert Patricia McConnell to help maximize the chance for a lasting dog adoption.

Processing Adoptions for Offsite Cats

Want to reduce length of stay for cats? Here’s how to handle the adoption process for offsite cats.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

5 Tips for Choosing a Big Adoption Event Location

Where you hold a large-scale adoption event can play a big part in its success. Follow these five tips from your colleagues in the field.

Top 5 Reasons to Transfer Equine Ownership

Learn four reasons transferring ownership at the time of adoption is beneficial to horses, adopters and equine organizations.

Strategies to Increase Kitten Fostering in Communities with High Shelter Intake

Read a recent ASPCA study that identifies barriers and opportunities to increase kitten foster volunteers in high kitten shelter intake communities.

Increase Adoptions Through Social & Traditional Media

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

4 Tips for Equine Matchmaking

Learn five tips to make better adoption matches for the equines in your care.

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