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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Strengthening Pet Retention Through Safety Net Programs

Resources to help keep pets safe at home through supportive services.

Become an ASPCA Placement Partner

The ASPCA’s Centralized Placement team connects at-risk animals with our Placement Partners, a nationwide network of shelters and rescue groups. These resilient animals are rescued from cruelty or disaster situations and receive much needed care at ASPCA facilities.

Making Offsite Cat Adoptions Successful

These tips on successful offsite cat adoption processes can help cut the length of stay for your shelter’s felines.

They Did It: SPCA of Texas Transports 1,000th Cat

Despite juggling hundreds of animals in their facility, a distemper outbreak, and challenges brought on by the pandemic, the SPCA of Texas transported their 1000th cat.

Video: Setup and Loading Dog Relocation Transport

Help reduce stress during animal transport and relocation with these easy planning tips.

Sample Foster Recruitment Flyer

Use this foster recruitment flyer as inspiration to create your own and enlist your community in saving lives.

Waiving Adoption Fees at the ASPCA’s Adoption Center

The ASPCA Adoption Center's successful fee-waived program began in September 2008 when it launched a "Free Over Three" promotion for cats three years and older and adoptions soared!

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Dog and Cat Adopter Packets

These downloadable and customizable guides for pet owners provide handy tips for feeding, training, and troubleshooting behavior concerns in the home post-adoption.