Dog Adoption Marketing Resources

Use these dog adoption resources during Adopt a Shelter Dog month or any time you or your foster families want to promote available canines!

• Dog Descriptors will help you breathe new life into the words you use to describe your canines.
• Two Formulas for Writing Compelling Dog Bios provides a basic and funny template to try.
• Five Social Media Tips to Promote Shelter Dogs will get your pups noticed online.
• Pedigree Foundation’s toolkit, Build Your Dog Adoption Superhighway, focuses on fast, fun, and rewarding ways to engage communities and increase adoptions, including accessible tips and collaborative team exercises.  
• Dog Adoptions Benefit Poster will help you win over new adopters by highlighting the free add-ons (vetting, microchipping, etc.) that are included in adopting a dog from your organization.