The Power of Purpose: How Knowing What You Believe Will Increase Your Impact
About this Webinar
Animal welfare is constantly changing and evolving, and organizations that embrace the opportunities presented by those changes stand a far greater chance of flourishing. But how do we hold the center of our organizational identity amidst that change? We do it by uncovering – and articulating – our foundational belief, our values, and our bottom lines.
We’ll talk about the challenges of doing this work, the key components of defining organizational identity, and how connecting to purpose has the power to increase your impact. You’ll leave knowing why it’s important to be clear about not just what you do, but how and why you do it.
Anyone working in the animal-welfare field who wants to increase the effectiveness of their work.
Chief Communication Officer, Emancipet
B.J. believes that people are the solution and not the problem. From fundraising for multiple sclerosis research at a young age, to fighting for LGBTQ rights, to sixteen years of work in animal welfare, B.J. is a lifelong learner and advocate. Twice a nonprofit CEO, B.J. has worked for both community-based and national nonprofits, taught students and staff in higher ed, nonprofits, and the private sector, and made a career of working on issues of equity across a variety of disciplines. In his current role as Chief Communication Officer at Emancipet – an Austin, TX-based social change organization on a mission to make affordable, accessible, and inclusive veterinary care available to everyone – B.J. oversees marketing, PR, and fundraising strategies as well as all training and consulting services offered through the Emancipet New School. A longtime student and educator, B.J. is a Certified Dialogue Education Teacher, a Certified Animal Welfare Administrator, and holds an Executive Education Certificate in Public Leadership from the Harvard Kennedy School of Government.
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