Animal welfare is constantly changing and evolving, and organizations that embrace the opportunities presented by those changes stand a far greater chance of flourishing. But how do we hold the center of our organizational identity amidst that change? We do it by uncovering – and articulating – our foundational belief, our values, and our bottom lines.
We’ll talk about the challenges of doing this work, the key components of defining organizational identity, and how connecting to purpose has the power to increase your impact. You’ll leave knowing why it’s important to be clear about not just what you do, but how and why you do it.
Anyone working in the animal-welfare field who wants to increase the effectiveness of their work.
B.J. Rogers is Chief Communication Officer at Emancipet, an Austin-based nonprofit on a mission to make veterinary care affordable and accessible to all pet owners. B.J. oversees Emancipet’s marketing and fundraising strategies as well as Emancipet New School, the organization’s public and private seminar, training, and consulting services. A former shelter CEO, B.J. formerly served as Vice President, ProLearning at the ASPCA, overseeing the organization’s field-facing communication and online training.