Fee-Waived Cats 101
About this Webinar
Fee-waived cat promotions have helped shelters adopt large numbers of cats into loving homes, increase foot traffic, attract positive media attention and sometimes even get longer-term residents adopted.
Never done a fee-waived promo but want to give it a try? This free webinar explains the research behind fee-waived cats and teaches you how to prepare for a fee-waived event and determine which data to capture to most effectively tell your story.
Little Black Book of Adoption Promotion Ideas
Emily Weiss, PhD
ASPCA Vice President, Equine Welfare
Emily Weiss, PhD, oversees strategic direction of the ASPCA Equine Welfare program. As an Applied Animal Behaviorist, Weiss has worked with species as varied as lions, orangutans, elephants and Komodo dragons, as well as many dogs, cats and horses. Weiss is a lifelong horse owner and trainer and has conducted research regarding adoption and rehoming of horses. Dr. Weiss leads the efforts at the ASPCA to achieve the goal of all equines have good welfare. The work aims squarely on increasing the rehoming of horses, the development of effective safety net programming and a third focus of effective law enforcement response to cruelty and neglect. She is a founding member of Equine Welfare Data Collective and serves on the Animal Welfare Advisory board of the American Horse Council. A nationally recognized speaker, Dr. Weiss has published extensively on topics related to applied animal behavior. She also served as the ASPCA’s VP of Research & Development, overseeing groundbreaking research related to the animal sheltering field and developing assessment tools for shelter animals. Before that she created training programs to improve husbandry and decrease stress for many zoo animals. In all her work two central questions have driven her approach – Why? And - How do you know? These questions guide a consistent creative and scientific approach to the work of improving welfare.
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