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They Did It: Hired a Social Worker for Their Animal Shelter

Gateway Pet Guardians hired a Community Support Manager to support the people and pets in their community

Social Change 101

Learn how animal welfare fits into larger social change in order to successfully reach groups you have not previously served.

Customer Service for Social Change

Discover how to create a more client-centered, compassionate organization, and start moving towards real social change for people and animals.

Social Media 201: Inspiring Fans to Take Action

Convert social media followers into champions for your agency with these helpful tips.

The Rise of the Meme: How to Engage Your Audience in Social Media

Learn how to effectively engage your fans and followers on social media channels.

How to Use Whiteboards to Share Information about Shelter Animals

Sharing information about animals in your care is critical. Use these tips for creating effective whiteboards—and get a few ideas for other ways to convey important information visually.

5 Ways to Show Volunteers How Important They Are

You know your volunteers are vital. Here are volunteer appreciation tips to help make sure they know it, too!

Updating SOPs

Your SOP should be reviewed at least once a year by all staff, department supervisors and the director.

Hiring the Right People for Your Culture

Learn about specific tools and strategies to adjust your hiring process to find the right kind of people for the organizational culture you want.

Participatory Communications Survey for Staff

This sample survey can help your staff and leadership communicate more effectively.