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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Adoption Ambassadors Foster Program

Adoption Ambassadors is foster care taken to the next level: You supply simple training and a few tools, and foster parents take it from there.

Feline Upper Respiratory Infection

Learn about the prevention, clinical signs, transmission, diagnosis, and treatment of feline URI in an animal shelter environment.

Adoption & Placement

From fostering to fee-waived to open adoptions, this section is teaming with tips, how-tos and tools to help you–and your fosters—find homes for more animals.

Step 6: Train Your Ambassadors

One of six simple steps to start your Adoption Ambassadors campaign.

How to Collect Animal Data

Read these guidelines on finding out why animals are coming into your shelter and why not enough of those animals are making it out alive.

Animal Appetite Monitoring Form

This form can help shelter staff monitor the appetites of individual animals.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

DIY Disposable Litter Boxes

Learn how one shelter makes kennel cleaning easier (and saves money!) using recycled cardboard boxes.

Join The Rescue Effect