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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

Retail Smarts: Selling Used Tennis Balls

Creative marketing, at your service. Learn how you can repurpose donated items for profit in your retail store.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

4 Reasons & 6 Tips to Get Your Nonprofit in Good Legal Standing

Learn why it’s important to get your nonprofit’s legal house in order and six tips to get you started.

ASPCA Learn: Supporting Animal Welfare Professionals Through Enhanced Online Learning

ASPCA Learn is our online Learning Management System (LMS) that will support a more impactful learning and knowledge-sharing experience.

Best Ideas to Attract, Retain, & Grow Animal Shelter & Rescue Volunteers

Try these 10 resources, including articles and webinars, to attract, train, and retain your volunteers.

Research Comparing Costs of Trap/Neuter/Return (TNR) and Euthanasia

Learn about the relative costs of trap-euthanize vs trap-neuter-return and when they can decrease the population of community cats!

Talking with Matt Bershadker, President and CEO of the ASPCA

Check in with Matt Bershadker, President and CEO of the ASPCA, to learn about his animal welfare journey and his thoughts on where the field is headed.

Stress and Animal Protection Work

Animal welfare workers can find ways to harness the energy that comes with stress, create coping strategies for managers, and prevent staff burnout.

A Pup Named Pumpernickel is ASPCA Spay/Neuter Alliance’s 500,000th Patient

As of October 11, 2022, half a million animals have been spayed and neutered by the ASPCA Spay/Neuter Alliance (ASNA). The landmark patient was a puppy named Pumpernickel.