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Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

Animal Shelter-Related Research

Animal welfare professionals serving dogs, cats, and horses can use this data-backed information to enhance fostering, adoption, relocation, and other programs.

Finding Foundations that Fund Animal Welfare

Check out this starter list of organizations that make giving animal-welfare grants part of their mission.

Using Geographic Information Systems (GIS) to Map Animal Data

Read about the ASPCA’s research into Geographic Information Systems and how it can be a powerful lifesaving tool for shelters.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Creating SOPs

Find out what SOPs are, what they should contain, who benefits from having them and strategies for getting them written.

They Did It: DIY Capital Campaign

Learn the successful strategies employed when a Colorado large-animal sanctuary needed to raise $100,000 fast.

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

ASPCA Research-Related Grants

Review and apply for ASPCA research-related grants to improve animal welfare. Get notified when new grant opportunities become available.

Join The Rescue Effect