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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

They Did It: Surpassed Their Giving Tuesday Goal

See how the SPCA of Texas used compelling stories and customized messaging to exceed their 2020 Giving Tuesday goal by nearly 25%.

2025 ASPCA California Wildfire & Disaster Preparedness Fund

$5 million in grants are available in the ASPCA California Wildfire & Disaster Preparedness Fund for animal welfare organizations.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

They Did It: Raised $40,000 for a New Play Yard in Just 24 Hours

NHA raised $40K in just 24 hours for an outdoor play yard for their dogs, which provided both placement opportunities & behavioral support.

They Did It: DIY Capital Campaign

Learn the successful strategies employed when a Colorado large-animal sanctuary needed to raise $100,000 fast.

Fast Track Planning

Use this resource to better understand how to fast track your shelter population.

2024 ASPCA Hurricane Response & Relief Grants Initiative

To support animals and communities impacted by Hurricanes Helene and Milton, the ASPCA is offering $1 million in grants to cover expenses of animal welfare and other organizations supporting disaster response and relief.

GIS Video: How to Find Dirty Address Data

Have you been thinking about starting a GIS project at your shelter? Gathering the right data can help target the most at-risk animals in your community.

Essentials for Successful Grant Funding: Kickoff Meetings and Tracking

Learn how Denver Animal Protection set grant process helps improve staff alignment and skill sets to access more funding to help pets.

Join The Rescue Effect