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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Adoption Ambassadors Resources: Adopter Hot Spots

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

Video Tips for Helping Cats Transition into New Homes

Send these videos to your cat foster families and adopters to teach them how to help make their cat’s transition into their new home as smooth as possible.

7 Tips for Messaging Kitten Season

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Choosing and Working with Offsite Adoption Partners

Here’s how to find community partners to help you create a successful offsite cat adoption program.

Join The Rescue Effect