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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

5 Tips on Leveraging TikTok for Animal Shelters and Rescues

Use these tips to help get your staff up and running on the TikTok app and start promoting your animals in a fun, interactive way!

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

Video Tips for Helping Cats Transition into New Homes

Send these videos to your cat foster families and adopters to teach them how to help make their cat’s transition into their new home as smooth as possible.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

7 Tips for Messaging Kitten Season

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

4 Tips for Prepping Animals Before a Big Adoption Event

Preparing your animals for a large-scale event is a big undertaking. Use these four tried-and-true tips from your colleagues in the field.

10 Tips for Being a Powerful Advocate for Pit Bulls

Discover 10 ways to advocate for pit bull-type dogs, including adoption campaigns and resources for adopters.

Join The Rescue Effect