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Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

Check out these online adoption interest applications and use them as inspiration to create your own.

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Preparing your animals for a large-scale event is a big undertaking. Use these four tried-and-true tips from your colleagues in the field.

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

Join The Rescue Effect