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They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Effectively Message How to Help Found Kittens

Access effective communication tools to engage and empower your community to know what to do when they find kittens who aren’t really lost.

Bust More Myths, Get More Fosters

Here are the seven top myths about fostering kittens with their answers. Share with staff and other foster parents so they can recruit friends & families.

Effective Tips to Boost Adoptions: Reduce Barriers & Improve Experience

Learn how to increase adoptions by reducing barriers and streamlining your adoption process.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Download the Kitten Bottle Feeding Guide and Kitten Weight & Age Chart

Check out these quick tools to help staff and volunteers with feeding bottle-fed kittens.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

6 Simple Steps to Setup an Adoption Ambassadors Program

Use these 6 easy steps to take you from idea to reality with your Adoption Ambassadors program.

ASPCA Kitten Nursery and Foster Families Help 10,000th Kitten

The ASPCA New York Kitten Nursery reaches a new milestone and celebrates helping its 10,000th kitten with the help of foster families.

Top 5 Reasons to Transfer Equine Ownership

Learn four reasons transferring ownership at the time of adoption is beneficial to horses, adopters and equine organizations.