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Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

An online community, getyourpet.com, has launched to connect people who want to adopt pets with people who need to rehome their pets.

Learn about a successful post-adopter support program that proactively reaches out to adopters to offer assistance with common problems.

Try these free and low-cost tips to show gratitude for your animal shelter or rescue’s foster families.

Use these five tips to keep funds coming in during fee-waived adoption promotions.

Use these tips to help get your staff up and running on the TikTok app and start promoting your animals in a fun, interactive way!

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

Want a thriving foster program for cats and dogs? Learn how Charleston Animal Society successfully recruits foster families.

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.