Facebook Best Practices for Veterinary Professionals & Businesses
About this Webinar
Facebook can be a powerful tool in strengthening your veterinary practice’s outreach, and this webinar will provide information and tips that busy veterinary professionals can put to use right away.
Attendees will learn:
- How to grow an audience
- How to best create and handle content
- Most effective ways to deal with customer complaints & reviews
This is designed for veterinary professionals who manage their own Facebook business pages, practice managers and anyone interested in using Facebook to expand their clinic’s outreach.
Director of Social Media Strategy, ASPCA
Olivia is the Director of Social Media Strategy on the ASPCA’s Media and Communications team. She works to shape the ASPCA brand reputation in the online space. This includes developing innovative social media concepts to help promote the ASPCA as well as leveraging social media to effectively communicate with animal welfare professionals. Prior to the ASPCA, Olivia was a Social and Digital Media Strategist at Hunter Public Relations, where she helped develop a robust social media practice for the agency by educating staff, winning business with clients and launching successful social marketing programs for consumer and lifestyle brands.
Business Development Coordinator ASPCA Animal Poison Control Center
Jill Peisker is the Business Development Coordinator for the ASPCA Animal Poison Control Center (APCC) in Urbana, IL. She specializes in online engagement, copywriting and editing, and is responsible for managing all APCC social media channels. Jill also has a passion for graphic design, using her skills to create and manage multiple online ads for the Center and internal messaging for the ASPCA Midwest Office. Before the ASPCA, Jill graduated from Illinois State University in Strategic Communication with a focus in Interactive Media. She has experience in social media management software such as NUVI, Hootsuite, Geofeedia, and Klout. She was Marketing Director for a supportive living facility in Champaign, IL before taking a role in business development at the ASPCA. Now managing a list of over 50,000 users, Jill is interested in helping veterinary clinics leverage their unlimited potential into successful social media marketing.
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