Not everyone has a degree in marketing but most of us can tell a heart-warming story to our friends or family. That's what community engagement is all about—sharing an emotional journey with your supporters.
Asheville Humane Society launched a marketing campaign focused exclusively on one dog: Magic, a severely neglected poodle who won the hearts of thousands of Facebook and You Tube fans across the globe. Magic's campaign revitalized a brand, generated donations, and changed a community. Hear the details of this social media journey and walk away empowered to cultivate and energize your community. All you need is heart, passion, and a little bit of magic.