Search Search Search Topic Enrichment & Behavior Behavior Canine Enrichment Equine Welfare Equine Adoption Adoption & Placement (-) Reaching & Supporting Adopters Foster Care Promotions & Events Active FiltersReaching & Supporting Adopters Group 9 Clear All They Did It: Reinvented How They Talk About Behavior in Shelter Animals Two experts provide examples and tools for messaging behavior in shelter animals that can be easily implemented into daily operations. How to Go Live on Facebook, Instagram, and Twitter Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live. How to Start or Elevate an Adoption Ambassadors Program Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step. 5 Tips for Marketing Adult Cats Effectively It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight. 3 Tips for Pre-Approving Adopters Having more adopters than you have animals is a great problem to have. Follow these three tips to keep those potential adopters engaged and ready for when you do have their match. Marketing Checklist for Horse Adoption Organizations Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines. Tips to Make Dog Adoptions Stick Follow these tips from dog expert Patricia McConnell to help maximize the chance for a lasting dog adoption. Advocating for Meaningful Animal Welfare Policies Through Storytelling Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.