Search Search Search Topic (-) Programs & Operations Board & Leadership Fundraising Managed Admission Keeping Pets in Homes Spay/Neuter Equine Welfare Shelter Medicine Active FiltersPrograms & Operations Group 9 Clear All What's the Deal About Data? Knowing what animals are coming into your shelter and why, and what animals are making it out alive (or not) are important keys to improve your performance. They Did It: Facebook Fundraising Success Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency. Getting Good TV and Radio Coverage Check out tips for working with broadcast media and building relationships with people who influence what stories are covered. Top 10 Tips for Responding to Negative Comments When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook. Creating Thoughtful Community Collaborations that Support Pets and Their Owners Learn more about programs and services from animal welfare professionals that provide pet owners with the support they need to care for their pets.