A) Empowers fosters to find adopters for the dogs in their care
Research conducted by the ASPCA has shown that this program reaches a different group of people than those who actually visit a shelter. And Adoption Ambassador dogs – who wear "Adopt Me" vests – have their own unique visual appeal, which generates new buzz.
The Program's Birth
The Adoption Ambassador program was developed at the Louisiana SPCA as part of the 2010 ASPCA $100K Challenge. Louisiana knew it had wonderful dogs up for adoption – but as is true in so many shelters, adoptive families were hard to find.
The program started out small, working with seasoned volunteers. But as homes for more and more dogs were found through the program – which is called Fast Track at the Louisiana SPCA – it was expanded and new Adoption Ambassadors were recruited throughout the community.
Over time the program gained momentum because it engaged the community, volunteers, and staff on a whole new level.
Dogs placed into the Adoption Ambassador program had a return rate of 2 percent, compared to 10 percent for the control group. Researchers also found that dogs placed into the program reached a new audience: A whopping 70 percent of the people who adopted through the Adoption Ambassador program had never adopted before. They were also located in different areas of the city than those who adopted from the shelter.