Telling Your Story

All the good work in the world won't bring in donations if no one knows about what you do. So how do you keep your current donors informed and excited about what you're doing? And how do you get new people excited about supporting your work?

Use the following articles to learn how to get the word out so that your community knows who you are and what you stand for.

How Do We...?

Create a Communication Plan
You need a plan. We tell you how to make one.

Get Good Newspaper Coverage
Secret weapon: guacamole. Really.

Get Good Radio and TV Coverage
Producers. Formats. PSAs. We help you talk the talk of the radio and TV world.

Use a Newsletter to Tell Our Story
Your #1 vehicle for keeping your donors engaged - and willing to write checks.

Use a Website to Tell Our Story
Your website doesn't have to be slick to work well for you.

Prepare a Press Kit
A press kit helps you stay on the radar of your local media.

Write a Winning Press Release
Rule #1: Keep it simple. We tell you what to say, and what not to say.

Tips

ASPCA Ebooks
Download the ASPCApro Community Engagement ebooks. Each ebook tells the story of a shelter who rallied its community to build strong connections and save more lives. Consider replicating their successes at your shelter.