Saving Lives

The goal of ASPCApro is to provide the tips, training and tools that help shelters, rescues and sanctuaries enrich the lives of animals and get them into homes faster. Read here about adoption programs, promotions and marketing, behavior and enrichment, foster care, poison control and equine programs.

Tools, Tips, Templates

Learn more about this topic with

  • Webinars
  • Tips & How-tos
  • Research
  • Articles & Publications

Tuesday is News Day

Get ASPCApro every Tuesday!
The latest research, tips, tools & training delivered fresh to your inbox.

ASPCApro Blog

The Giving Tree, Shelter Style

Tuesday, November 15 2016

Who says money (and donations) don’t grow on trees!

Read more »

4 Ways to Participate in Giving Tuesday

Tuesday, November 8 2016

After folks have gotten their fill of pumpkin pie and discounted devices on Thankgiving weekend, it’ll be time for giving back. Here’s how you can be part of it.

Read more »

Tip of the Week: Playing Your (Holiday) Cards Right

Monday, September 23 2013

Fall's officially here, and many of you are focusing on your end-of-year planning. This year, how about selling holiday cards? Forget stock photography—you’ve already got the perfect models right under your noses. 

Read more »

Most Popular Tools & Tips

Tips Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

How-to Making an Annual Fundraising Plan

Reduce spending stress by creating — and sticking to — an annual fundraising plan.

How-to Budgeting and Staffing a Fundraising Event

Make sure you have the cash and people to do your event right.

How-to Hosting small-group meetings to aid fundraising efforts

A guide to building relationships to create awareness and enhance fundraising by holding small-group meetings.