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Save More Lives and Win Big

The ASPCA Rachael Ray $100K Challenge began with one important goal — save more lives. It’s quickly become an inspired competition to save more cats and dogs through innovation, inspiration, and no small amount of hard work.

The 2012 $100K Challenge launches on March 1. If you’re considering joining the Challenge this year, read on for great reasons to enter, inspiration from previous Challengers, and a webinar schedule full of ideas for winning prizes, engaging community, and saving more lives.

Three Reasons to Join Us in 2012

  • Over $500,000 in Prize Grants
    We’re awarding over $500,000 in grants as prizes — not to mention the biggest prize of all — saving thousands more lives.
  • You’ll Save More Lives
    The 2011 Challengers saved 8,977 MORE lives than in the same 3-month period the previous year, and saved 52,484 lives overall.
  • Your Support Will Grow
    More than 2 million people heard about the 2011 Challenge. Joining means more people will know about your efforts and will want to support your life-saving work.

Breaking Records and Saving Lives

Of the 42 agencies responding to the 2011 post-Challenge survey:

  • 86% reported trying new programs,
  • 81% saved more lives than they would have without the Challenge, and
  • 70% broke one or more of their adoption records.

Even those who didn’t win the big prizes believed that they still come ahead. Here are a few quotes from Challengers:

  • From Monmouth County SPCA: The Challenge has inspired us in so many ways to do everything we do better, and that is resulting in more lives saved.
  • From Humane Society of Broward County: We have empty cages for the first time in so many summers. It’s working and we are all so happy.
  • From The Humane Society of South Mississippi: On October 12, 2011 HSSM experienced, for the first time in history, a day when NO healthy, adoptable pets were euthanized. We want 364 more days like October 12, 2011. It can be done. We CAN end pet homelessness. We are already well on our way there.

2012 Challenge Webinar Series

Click a link to register for an upcoming webinar or listen to an archive recording of a previous webinar.

Life Saving Tips for Small Shelters (recording)
A small shelter in Maine saves more than 1,300 lives in 3 months and come in third place overall in the 2011 ASPCA $100K Challenge.

Community Engagement: Using Synergy to Save Lives (2/15)
Targeting new groups and capitalizing on existing relationships are keys to community engagement.

Strategizing and Energizing to Save Lives (2/22)
How-tos for engaging staff and volunteers, squeezing the most out of your budget, and promoting the heck outta your events.

What is High Quality-High Volume Spay/Neuter?(2/23)
Recommendations and spay/neuter implementation tips related to preoperative care, anesthesia, surgery, and postoperative care.

Municipal Agencies Share Their Life Saving Tips (Tuesday, 2/28)
Three municipal agencies rallied their governments, their communities, and their staff to compete in the 2011 ASPCA $100K Challenge.

Planning for Success: Life Saving Tips from the 2011 $100K Challenge Winner (3/07)
How Austin Pets Alive saved more than 1,600 lives in three months to win the 2011 Challenge.

How You'll Save More Lives in the 2012 ASPCA $100K Challenge
Choose from 3 different times:


Increasing Capacity for Spay/Neuter before Big Events
(3/08)
Information and case studies for medical staff and shelter administrators who aim to spay/neuter all animals prior to their adoption, especially as part of preparations for a large adoption event.

Community Support: Get Out the Vote to Save Lives (3/21)
Learn how to build and integrate supporters into your campaign to win the Qualifying Heat.

Facebook: Life-Saving Tool (3/28)
Quick, easy tips to make your Facebook strategy more robust… which could help your community help you save more lives!

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