Reaching New Donors

Maximize your support among animal welfare advocates to grow your pool of potential donors and bring new people to the cause.

How Do We...?

Simple ways to tap into a larger donor pool:

Use Current Donors to Find New Donors
Start with the folks who are already giving you money.

Get to Know Nonprofits in the Community
Strategies to find out who's getting money, and who's giving it.

Partner with Other Nonprofits
Jump on the coat-tails of successful nonprofits with joint programs and events.

Use Programs to Attract New Donors
Your animal welfare programs can reach into the community, inspiring support from new audiences.

Buy Lists to Attract New Donors
Using mailing lists successfully is a tricky business. We offer facts, tips, and strategies for investing your time and money well.

Step-by-Step Profiles and Articles

ASPCA Ebooks
Download the ASPCApro Community Engagement ebooks. Each ebook tells the story of a shelter who rallied its community to build strong connections and save more lives. Consider replicating their successes at your shelter.

Partnering to Help Children Affected by Cancer
Geauga Humane Society (GHS) in Northeast Ohio teams up with The Gathering Place to offer an animal-based camp for children with a parent battling the disease.

Providing Relief with Therapy Dogs
GHS establishes a therapy dog program with their shelter dogs, jump-starting a major fundraising effort.