Promoting MYM

Here you’ll find the tools and resources that you need to work with your adopters, local media and community!

Press Kits

Canine-ality™ Publicity Guide (.doc)

Feline-ality™ Publicity Guide (.doc)

Brand Standards Toolbook and Trademark Guidelines

Brand Standards Toolbook (.pdf)
This guide contains everything you need to produce online and print materials for Meet Your Match programs.

Trademark Guidelines
The guidelines help you implement the ASPCA’s Meet Your Match program elements in compliance with the programs’ trademarks and copyrights.

Logo To graphically support any of the Meet Your Match programs that you are implementing: Right-click on the logo (.gif) to the left, and select Save Image As. Save the image file in a folder on your computer for your use.

Graphics and Adobe^® Flash Player^® Compatible Movies

Canine-ality Graphics

Feline-ality Graphics 

Canine-ality and Feline-ality Movies 

Meet Your Match Promotion Strategies

Read about successful implementation of the ASPCA's Meet Your Match adoption programs in agencies around the country.

Soulmate Adoptions Soar at Richmond SPCA
The Richmond SPCA saw both adult cat and dog adoptions jump by over 60% after an innovative "Find Your Soulmate" promotion of their launch of Meet Your Match.

Meet Your Match Mesmerizes Media at Jacksonville Humane 
The Jacksonville Humane Society was abuzz with media attention before, during and after its launch of Meet Your Match.

Spokane Has Spoken: It's Time to Meet Your Match
Spokane's three sheltering agencies implement Meet Your Match together.