The key to making fundraising events pay off is choosing the right
event for the right audience at the right time. The following topics
walk you through the steps of this decision-making process.
How Do We...?
Select the Right Fundraising Event
Match the type of event to your fundraising goals and target audience.
Schedule an Event for Maximum Participation
What if you gave a party and nobody came?
Budget and Staff a Fundraising Event
Enough money and enough workers are essential.
Promote a Fundraising Event
What if you gave a party and nobody knew about it?
Improve on a Successful Fundraising Event
Launch
your event, and then look at what worked and what didn't. You'll know
how to do it even better the next time. Or decide if there should be a
next time.
Fundraising Partnership Opportunities
Collaborative Event Ideas
Here are some ideas for getting the most out of a joint event.
Partnership Opportunity: Subaru Loves Pets
The
ASPCA and Subaru of America, Inc. created the “Subaru Share the Love” program to make it easy to connect Subaru dealers and local
animal welfare groups.
Fundraising Events You May Want to Try
The Furry 5K
This
annual event raises big bucks for Seattle Animal Shelter — close to
$80,000 in 2008. What's their secret? Lots and lots of hard work.
Empty Bowls Soup Supper and Auction
A hot supper on a cold winter night raises over $50,000 for Geauga Humane Society.
Event-Planning Samples
Sample budget (.doc)
This
budget lists all the items that you might need to budget for when you
plan a special event, including some "gotchas," such as credit card
processing fees and complimentary tickets, that can take quite a bite
out of your proceeds.
Sample calendar (.doc)
Record key dates and tasks leading up to your event and make note of the person assigned to complete each one.
Example of a special-event calendar (.pdf)
Fixations
is a Girls' Night Out to benefit PetFix of Northeast Ohio. It's a
two-hour event that requires four months to plan, promote, and pull
off. See where the time goes.
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