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Pro Bono Creative Services
Help Adopters Find Their New Soul Mate
Three New Webinars Offer Keys to Rallying Your Community
10 Media & Marketing Strategies for Shelters
Pro Bono Creative Services
 Looking for free marketing and design services to help you promote your animals?
- Ask your community.
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You may be able to get a local firm to do the work pro bono, or a
talented designer just starting out may be willing to work for free to
build up her portfolio. Check with your local chamber of commerce for a
directory of local businesses.
- Local college classes and art schools might be willing to tackle your needs as part of their coursework.
- Ask your volunteers. You may have a willing and able designer among your ranks.
- Join a network. For example, creativePAW
is a network of creative professionals who are willing to work pro bono
for animal welfare organizations and causes. Just post your need on
their site.
Once you've got the talent lined up, get their creative juices flowing – have them check out cat marketing ideas from all over the country. Bonus! Download this free artwork today!
Help Adopters Find Their New Soul Mate
 Feline-ality is a research-based adoption program for cats that is proven to save more feline lives by pairing distinct "Feline-alities" with adopters whose personality and lifestyle fit them best.
Feline-ality increases opportunities for shelter cats to find loving homes by:
- Helping your shelter to better market adult cats
- Increasing your shelter's cat adoptions and reducing returns
- Decreasing the length of stay for adult cats
- Positioning your shelter to provide customized matching that new pet owners can't get anywhere else
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Most importantly, increasing the likelihood that adopters will bond
with their cats and accommodate for their individual behavior.
Visit ASPCApro to find new Feline-ality online resources such as videos, how-to's, worksheets, and more. Learn how the Feline-ality Adoption Program helps adopters find their new soul mate among your shelter's cats.
Three New Webinars Offer Keys to Rallying Your Community
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 NOAH
(Stanwood, WA) finished second overall in the 2010 ASPCA $100K
Challenge by increasing their live release rate 155% over the same time
in 2009.
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The Tallahassee-Leon Community Animal Service Center (Tallahassee,
FL) won the 2010 Community Engagement Prize by getting their community
to vote for them more than 25,000 times.
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The Humane Society of Boulder Valley (Boulder, CO) won the 2010
ASPCA $100K Challenge by saving an amazing 968 more lives in the
three-month Challenge period than in the same period in 2009, despite
natural disasters demanding their attention.
Leaders
from all three shelters will share their best practices and their keys
to rallying their communities in three new webinars. All three webinars
are free, will run 60-minutes, and open to any shelter interested in
tips to better engage their community, especially those shelters
considering entering the 2011 ASPCA $100K Challenge. Register soon as space is limited.
- Small Shelter, Big Adoption Increases – NOAH's story Wednesday, February 9 - 3pm ET.
This webinar is especially for smaller organization looking for
innovative ways to increase their adoptions, and particularly for those
agencies considering entering the 2011 Challenge.
- Community Engagement = More Hands to Save More Lives – Tallahassee-Leon's story Wednesday, February 16 – 3pm ET.
This webinar is for animal shelters who want to attract and retain
their community's attention and support. Get a behind-the-scenes peek
at their extremely successful Reaching for the Stars campaign!
- In It to Win It! $100K Winners Spill Their Secret Sauce Wednesday, February 23 - 3pm ET.
This webinar is for shelters looking for fresh communications and
marketing tactics – especially those organizations planning to not only
enter but WIN the 2011 Challenge!
10 Media & Marketing Strategies for Shelters
 Looking for even more inspiration on how to get your agency's message out to your local media and the folks in your community? Check out what your colleagues in the field have done in this fun and a-ha-moment inducing blog post from The Shelters' Edge.
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