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News April 2010

 

April 2010 - 50 Shelters Take the ASPCA $100K Challenge


Dear Colleagues,

Your response to the ASPCA $100K Challenge has been incredible.

After just one week, we have a full roster of 50 organizations public and private, large and small, from every part of the country who are determined to engage their communities and save more lives! This is inspiring, and so is the leadership that many have demonstrated already, such as shelters opting not to compete against their neighbors but rather offering their support to help them succeed.

50 Challenge contestants! Their success is important to all of our organizations and the animals we serve. Together, their collective efforts will bring the plight of homeless animals to the attention of the public like never before and will provide clear opportunity for millions of caring Americans to take an active part in saving lives.

Please join me in congratulating these organizations, and let’s look for every opportunity to support their efforts so that together we will all save more lives this year and in years to come.

SPCA, Inc., Lakeland, FL
Wisconsin Humane Society, Milwaukee, WI
St. Hubert's Giralda, Madison, NJ
Team: Richmond AC&C and Richmond SPCA, Richmond, VA
Kansas Humane Society, Wichita, KS
Kauai Humane Society, Kauai, HI
SPCA of Wake County Raleigh, NC
South Suburban Humane Society, Chicago Heights, IL
Animal Aid Coconut Creek, FL
Erie County SPCA, Tonawanda, NY
HS of Boulder Valley, Boulder, CO
Animal Resource Center, Dayton, OH
Irvine Animal Care Center, Irvine, CA
Jacksonville Humane Society, Jacksonville, FL
Joplin Humane Society, Joplin, MO
Larimer Humane Society, Fort Collins, CO
Louisiana SPCA, New Orleans, LA
Humane Society at Lollypop Farm, Rochester NY
Tallahassee Leon County Animal Services Center, Tallahassee, FL
Team: Geauga Humane Society and Lake Humane Society, northeast Ohio
Mohawk and Hudson River Humane Society, Menands NY
Team: Arizona Animal Welfare League and HALO Animal Rescue, Phoenix, AZ
Western PA Humane Society, Pittsburgh, PA
Atlanta Humane Society & SPCA, Atlanta, GA
Animal Rescue League of Boston, Boston, MA
Animal Welfare League, Chicago Ridge, IL
Humane Society for Southwest Washington, Vancouver, WA
Humane Society of North Texas, Fort Worth, TX
Greater Birmingham Humane Society, Birmingham, AL
Santa Fe Animal Shelter, Santa Fe, NM
Autauga County Humane Society, Prattville, AL
Calcasieu Parish Animal Services & Adoption Center, Lake Charles, LA
Northwest Organization for Animal Help (NOAH), Stanwood, WA
Kern County Animal Control, Bakersfield , CA
Puerto Rico Animal Welfare Society, Isabela, PR
St. Tammany Parish Dept of Animal Services, Lacombe, LA
Capital Area Humane Society, Hilliard, OH
Southern Pines Animal Shelter, Hattiesburg, MS
Dubuque Humane Society, Dubuque, IA
City of San Jose Animal Care Center, San Jose, CA
McKamey Animal Center, Chattanooga, TN
Tacoma-Pierce County Humane Society & SPCA, Tacoma WA
Animal Friends Humane Society, Hamilton, OH
Humane Society of Greater Dayton, Dayton, OH
Kent County SPCA, Camden, DE
Maui Humane Society, Maui, HI
Salt Lake County Animal Services, Salt Lake City, UT

I look forward to an exciting and inspiring Challenge.

With deep respect,

Ed Sayres, ASPCA® President and CEO


Could You Use $100,000?
Winning Strategies for Animal Lives
Naked Data Shows Trends Can be Defied
Can You Tell if a Cat is Socialized or Unsocialized? Take the Quiz!

Could You Use $100,000?

Across the U.S., thousands of shelters have generated countless brilliant ideas to save more animal lives. We want to recognize these innovators and shine the spotlight on life-saving strategies. The ASPCA $100K Challenge awards a $100,000 prize to the shelter that increases lives saved the most, and a $25,000 prize to the shelter that does the most to get their community involved in saving all those lives.

To qualify, you'll have to save a minimum of 300 more cats, dogs, kittens, and puppies August through October of 2010 than you saved in 2009. Beyond that, the $100K winner will be the contestant that saves the most additional cats, dogs, kittens, and puppies August through October of 2010 over the same period in 2009. We've seen large, medium, and small shelters do amazing things for their animals and with their communities - the competitive advantage in this Challenge will come from strategy, determination, and engaging a ton of community support.

Learn more about the ASPCA $100K Challenge, including details, rules, and how to register your shelter.

Winning Strategies for Animal Lives

How will your shelter win the ASPCA $100K Challenge? By sharpening your PR skills to really engage your community. Discover tips from some of the best communication pros in the business by participating in our Winning Strategies webinar-conversation series. Open only to leaders serious about saving hundreds more lives this year, every session will be led by a notable expert who will guide a discussion around ways to make community support for the Challenge happen and last long after the Challenge is over. The Winning Strategies series includes these sessions:

Don't miss these unique learning opportunities! Space is very limited, so see the full schedule and register today.

Naked Data Shows Trends Can be Defied

Word on the street is the economy is causing shelter intake around the country to increase, and driving adoption rates down. What is your data showing?

On a monthly basis, shelters and spay/neuter clinics in the ASPCA Partnership program submit their data to the ASPCA. The Partnership currently has 9 active communities, plus we have access to similar data for NYC (vetted by the Mayor's Alliance) - giving us 10 communities around the country for which we have accurate, vetted, NAKED data. The 2009 data shows:

  • All but one of the communities had decreased intake in 2009. Charleston - where 2 new facilities opened in 2009 - had a tiny increase of 62 animals. (We had anticipated a much higher intake there, as the fanfare of shelter openings often increase intake.)
  • All but two partnerships increased their adoptions in 2009 compared to 2008.

This is powerful and exciting news - if the national reports we have been hearing are accurate, ASPCA Partnership communities are bucking a national trend. Partners are successfully decreasing intake and increasing adoptions. The energy in these communities is focused on live release rate (total live releases/intake) which increases quickest when intake decreases while live releases increase. In these communities, animal control, humane societies, and S/N clinics are partnering with the ASPCA to work together to effect this LRR change, and - as the data shows - this focus is making a huge difference.

Is intake up at your shelter? Adoptions down? Don't despair - we have programs and processes to help you turn the tides!

Can You Tell if a Cat is Socialized or Unsocialized? Take the Quiz!

Why is that catatonic, wide-eyed cat hunched at the back of his shelter cage so scared? Is he a friendly kitty who's just scared out of his pants in the shelter, or is he a truly unsocialized cat that would fare better in a managed colony than in a living room? How can we tell the difference?

Shelters grapple with this question all the time but there is a lack of research to guide their decisions. The ASPCA's "Behaviors that Distinguish Unsocialized from Socialized Cats" research study hopes to help cat caregivers more accurately discern truly unsocialized cats (who would benefit from Trap-Neuter-Return services) from frightened but socialized pet cats (who are likely to relax and show their house-pet qualities if given time to settle in).

A recent three-day pilot study at the Humane Alliance Clinic in Asheville, NC, observed 29 cats whose histories and behavior in familiar surroundings were well-known. Next the study will expand to a large sample of cats over six months. Findings will be announced on aspcapro.org.

Do you think you can tell the difference between unsocialized and socialized cats? Take this quiz.


April 2010 — A Special Invitation from ASPCA’s President


Dear Colleagues,

Our field has no shortage of people who dream big and overcome formidable odds, which is why I am excited to announce the first ever Save More Lives — ASPCA $100K Challenge.

We will award more than $125,000 in prizes, including a grand prize grant of $100,000 for the shelter that increases lives saved the most from August 1st to October 31st in 2010 over the same time frame last year.

Unique from our other grants that fund specific programs, the ASPCA $100K Challenge is a competition to inspire creative solutions for increasing pet adoptions and improving return-to-owner rates. The Challenge will spark innovation and draw more community support to help shelters help animals.

To learn more about the Challenge, visit our website at www.aspcapro.org/challenge.

When many of us started in this field, ending animal homelessness seemed like an impossible challenge, but last year — in spite of the worst economy in decades — our shelter, seven of our partner communities and many of you still increased adoptions and saved more lives than the year before. This year we can get more community members involved. We can increase adoptions and return-to-owner rates. We can save more lives than last year. That is our current — and surmountable — challenge.

Please visit our website for Challenge details, and learn how you can win for the animals at www.aspcapro.org/challenge.

Sincerely,

Ed Sayres, ASPCA® President and CEO

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