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Are you charged with promoting cat adoptions or cat-related events at your agency? Look no further for inspiration and information on successful campaigns from shelters all across the country.
Got a campaign to share? Email outreach@aspca.org.
Articles
All Cats All the Time, Part 1
All Cats All the Time, Part 2
All Cats All the Time, Part 3
The latest, greatest cat promotional campaigns from your colleagues in the field.
Cats on Tour
Cleveland APL casts its mobile adoption van as a tour vehicle for some rockin' felines and gets invited to gigs all over the city.
Wanted! Adult Cats
Inexpensively promote adult cat adoptions with this creative idea.
Free Adult Cat Adoptions
Seven shelters share their programs for offering free adult cats to qualified adopters. Their experience? Waive the adoption fee for your wonderful adult cats, and everybody, especially the cats, will win.
Webinars
Free Cat Adoptions with Dr. Emily Weiss
As part of the ASPCA $100K Challenge, the ASPCA's Dr. Weiss shared information about the research behind waiving adoption fees for adult cats.
Creative Cat Marketing
Create top-of-mind awareness for your cat adoption program, generate adoptions and give people more reasons to adopt a cat. Emily Weiss, Ph.D., C.A.A.B., and Sharon Harvey presented this webinar for PetSmart Charities.
Tools
Data Collection Worksheet (.xls)
Use this spreadsheet, developed by the ASPCA Data Team, to collect data on the success of your adoption promotions and special events. Track visitors, adoptions, and revenue from all sources, and compare them against a comparable time period.
Data Collection Form (.doc)
Print copies of this form to record data during your promotion, and then enter the data in the spreadsheet. The form also includes definitions of the key data points to collect. |
