Marketing & Promotion

Street smarts and a sense of humor are behind several very successful spay/neuter campaigns. Despite a tongue-in-cheek approach, these promotions target serious obstacles to spay/neuter, including:

• Lack of awareness of affordable services.
• Lack of urgency ("We plan to get around to it, eventually").
• Reluctance to neuter male pets.

The clever minds behind these campaigns generously agreed to share their ideas.

Articles

Beat the Heat
Spay female cats before the “kitten season.”

Super Cat Fix
Reach out to an area in need of feline spay/neuter services with a huge mobile clinic.

Hooters for Neuters
“Real men” neuter their best friends in this collaborative program with Hooters restaurants.

Community Block Party
Hold a block party – complete with festivities AND mobile spay/neuter clinics.

Step by Step Profile

Marketing Low-Cost Spay/Neuter Services

Richmond SPCA used attention-getting (to say the least) posters, bus ads, and billboards to let the community know about their low-cost spay/neuter services.