Marketing & Promotion

Street smarts and a sense of humor are behind several very successful spay/neuter campaigns. Despite a tongue-in-cheek approach, these promotions target serious obstacles to spay/neuter, including:

• Lack of awareness of affordable services.
• Lack of urgency ("We plan to get around to it, eventually").
• Reluctance to neuter male pets.

The clever minds behind these campaigns generously agreed to share their ideas.

Attention-Getting Ideas

Beat the Heat
Spay female cats before the "kitten season."

Super Cat Fix
Reach out to an area in need of feline spay/neuter services with a huge mobile clinic.

Hooters for Neuters
"Real men neuter their best friends."

"It's Not Just His Own Tail He's Chasing"
Richmond SPCA used attention-getting (to say the least) posters, bus ads, and billboards to let the community know about their low-cost spay/neuter services.

Party Hearty
A New York City block party just isn't complete without a mob.