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Webinar presented by ASPCA staff:
• Meg Allison, GIS Data Manager
• Heather Mohan-Gibbons, Director, Applied Research & Behavior
Looking for a new way to reach more adopters? Have you considered adopting dogs directly from foster homes?
The ASPCA Adoption Ambassador Program empowers foster parents and volunteers to facilitate the adoption of shelter dogs right from their homes. This innovative program has been researched by the ASPCA, helps identify adopters who might not have come to a shelter, and it has a low return rate! Learn how to implement this life-saving, low-cost program in your community. Discover how to get your staff, volunteers, and community to support an Adoption Ambassador program and make it a success.
This free, 60-minute webinar is suited for rescue groups, shelter staff, volunteers, and foster parents – as well as groups willing to foster shelter dogs and help find them homes, including dog trainers, vet clinics, hotels, doggie daycares, and hospitals.
Listen to the recording
Download the slides (.pdf)
Top Tips From this Webinar
Pump Up the PR
Equip your ambassadors with Adopt Me vests and business cards that profile their foster dogs, so when they go for a walk, they can always be ready for a conversation with any interested potential adopters passing by. Get more info on making or buying Adopt Me vests here!
Set a Goal, Throw a Party
Once you decide how many adoption ambassadors you’d like to recruit, throw a party for your current volunteers and have them invite their friends. Give them the goal of bringing 20 (or whatever number you decide) new ambassadors.
Helloooo College Kids and Single Guys
College and grad students make perfect adoption ambassadors because they can care for dogs without a long-term commitment. And, escorting their dogs around town is a great social activity for them. Same goes for single guys – talk about a great conversation starter with eligible ladies! So have a little fun with your messaging when you recruit.
Hit the Hot Spots
Encourage your adoption ambassadors to take their dogs to parts of town where folks may not be as familiar with your agency. You can ask them to post photos of their dog on Facebook standing in front of various businesses. By tagging those businesses, you help to connect your community!
First Things First
Dogs should undergo behavior and medical screening before they’re connected with adoption ambassadors.
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