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Fundraising Essentials

Fundraising is all about preparation. Before you begin reaching out for donations, make sure your organization is legally organized to receive gifts and has the tools in place to process and recognize those gifts responsibly and efficiently.

Use the following articles to get your fundraising house in order.

How Do We...?

Establish Agency Credibility
Be sure your organization is set up properly to receive tax-deductible gifts.

Make an Annual Fundraising Plan

Your plan helps ensure that you have the cash when you need it.

Keep Track of Donations

You need a system that captures who gave, how much, when, and why.

Case Study

What's in a Name?
You'd be surprised. Two agencies make thoughtful choices that support their mission.

Webinars

This webinar recording explains both the process and the benefits of incorporating and of becoming a 501(c)(3) organization.

NEW The Basics of Engaging Donors through Direct Mail
Tuesday, May 21, 3-4pm ET
Heidi Miller, ASPCA Senior Director, Fundraising Strategies;
Jacque Schultz, ASPCA, Senior Director, ASPCA Equine Fund 

 

 
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