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Webinar presented by:
- Animal Rescue League of Iowa, Inc. (IA) - Stephanie Filer, Manager of Special Gifts & Partnerships
- Butte Humane Society (CA) - Dustin Alexander, Development Coordinator
- Kitsap Humane Society (WA) - Social Media Team 2011: Molly Timko and Abby Ouimet
- Monmouth County SPCA & Homeward Bound Adoption Center (NJ) - Kelly Hogan & Meghan Rehbein
How does your organization use Facebook to save animals’ lives? Maximize the power of social media by joining a panel of Facebook experts who did extraordinary things during the 2011 $100K Challenge. Listen to the discussion on:
- Listening to and supporting your Facebook audience
- Building ongoing engagement with your Facebook friends
- Integrating YouTube and Twitter into your Facebook page and social media strategy
- Effectively using volunteers to manage your social media program
Listen to the recording
Download the slides (.pdf)
Butte Humane Society: Brainstorming Tool
Butte Humane Society: Sample job descriptions for social media interns
Top Tips from this Webinar
- Contests Educate? That’s Great!
“We come up with any reason to have a contest and give away something,” says Animal Rescue League of Iowa’s Stephanie Filer. Little contests are fun, and they can sneakily educate both you and your audience. For example, when ARL Iowa offered a prize to the fan who guessed how many adoptions they did over the weekend, the agency gauged the knowledge of their audience – who in turn learned an important piece about their shelter.
- Ain’t No Busy Signals on Facebook
“Be prepared for people to think of Facebook as your toll-free number,” says Filer. It’s common for your community to post questions about your shelter on your page, and they expect a timely answer as though you were on the phone.
- Shamelessly Borrow Ideas
ARL Iowa “liked” the pages of all 49 of their fellow competing shelters in the 2011 $100K Challenge. Sure, they tracked the good ideas that got results and took those ideas for a spin themselves, but they also offered their peers kudos and built camaraderie – which outlasts the time period of a contest!
- The Media is Watching…
Your Facebook page is a goldmine for local newspapers and news stations, so make sure you keep it pretty with super engaging photos that tell a story, like empty kennels after an adoption event. (P.S. If the media isn’t following you, they should be, so send them an invitation to your page.)
- Volunteer…Va Va Voom!
Folks stepping up to help you out on their free time – that’s enough to make your heart go pitter pat, but what are the qualifications of an extra-effective social media volunteer? Kitsap Humane Society says:
-Knowledge of your shelter
-Dedication to your mission
-Ability to sell
-Up to date on new media
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