Blog

Subscribe

Get the ASPCA Professional Blog direct to your inbox.

Recent Comments

Susan Oppel, the shelter that I work at has done the same thing.  We don't call them "as is" adoptions,...

By Monica on When Bad Is Good - 10/30/2014 at 9:49am

We're an open intake County shelter. We combine the 'policy based' and 'conversation based' process with...

By E. Reed on Policy Schmolicy! - 10/30/2014 at 8:23am

     After three decades of working with shelter/rescued dogs and fostering, I've reluctantly come to the...

By Ernie Jay on When Bad Is Good - 10/29/2014 at 9:36am

Facebook Basics: 3 More Questions to Ask Your Fans

Can we talk? Here’s one way to keep the convo going on your Facebook page… Ask questions! Check out these 3 ideas from your colleagues in the field.

Fully operational
You guys live it every day so you may not always realize it, but your social media followers would be fascinated by the day-to-day operations of your shelter… how much litter and food you go through in a week, how many doggie toys you have, how many adoptions you did last month, how much laundry you do…

It certainly doesn’t hurt to include a compelling photo like this one! Check Kansas Humane Society’s original post to see all the comments and don’t worry, Elmo made it out unscathed.

Make new friends
It’s smart to regularly ask fans to ask their friends to like your page, and posting a shareable graphic makes it even easier for them to do so. We’ve seen it done various ways, but the City of Sacramento’s Front Street Shelter’s “Male Challenge” is a first!

Love the way they used their Facebook analytics here, and were very clear on what they wanted their fans to do.

It’s all in the timing
Holidays, weather, a hot new movie, when the hometown team kicks butt… all can be great Facebook fodder when you add pets to the equation. (Fun example: Charleston Animal Society asked for pix of fans’ animals watching the Super Bowl!)

In honor of Volunteer Appreciation Week, Greater Androscoggin Humane Society (GAHS) posed this one last week:

This short, simple status was one of many volunteer-related posts throughout the week—GAHS posted a follow-up with the answer (450), as well as multiple photos of their volunteers in action. If you’re going to be doing a mini-campaign on Facebook on a specific topic or event, try throwing in a related question or two—it adds a nice variety and can help keep the momentum going.

Now we have to ask you something! Share which questions have worked well on your Facebook page.

 

Add a comment