Creating a Distribution Network for Shelter Animals
Mayor's Alliance for NYC's Animals, a public-private partnership
between the City of New York and over 140 shelter and rescue groups,
created a transfer program to help Animal Care & Control (AC&C)
get their animals face-to-face with as many potential adopters as
"If you don't have the data...if you can't measure the problem, you can't fix it."
Mayor's Alliance for NYC's Animals
What it Takes
- A respected neutral leader to help build consensus.
- Good data on the numbers and kinds of animals coming into AC&C.
- Mutual respect among all participants.
- Detailed written agreements.
- AC&C staff to administer the program.
- Resources to help participants get animals adopted.
What We Like
Responding to the AC&C's low adoption rates as a basic marketing
problem, the Mayor's Alliance created a giant distribution network.
They then developed adoption events, venues, and resources to help both
AC&C and the transfer partners get the animals in front of the
widest audience possible.
Step by Step
- Download the complete profile (.pdf)
- Assess for yourself whether this program is right for your agency.
- Grab the sample materials and get started.
- Tell us how it goes.