Cause Marketing Shelter Registry

The ASPCA is creating a registry of animal welfare organizations who are interested in participating in local promotions in conjunction with some of our corporate partners. To be included in this database for future consideration, just complete this short survey.

The particulars of each cause promotion may vary greatly. Generally speaking, the sponsor is typically conducting a national campaign and is looking for an opportunity to make the program/message more relevant and meaningful to the consumer by having some type of local activity/event to generate exposure and/or drive traffic/sales. For example, a local cause promotion might include an on/off-site adoption event with sponsor recognition included in some of your communications (e.g. shelter signage, newsletter), inclusion/identification in your community events and sampling to adopters. In return, the sponsor may provide exposure/support for your organization to promote these activities through its own paid media advertising.

One such joint effort is the Subaru Love a Pet Adoption Drive. The ASPCA and Subaru of America, Inc. created this program to make it easy to connect Subaru dealers and local animal welfare groups. Many of the 600 Subaru dealers are planning collaborations with shelters on adoption events, pet food drives, and other awareness-builders and fundraisers.

Participation in any cause promo is 100% voluntary, and your registration does not make participation automatic. You will be able to decline participation in any promotion that is not of interest due to business conflicts, timing, promotional requirements, resources, etc. As promotions/events become available from our sponsors, we may e-mail or contact eligible registrants to request their participation. We will also post details of the opportunity and opt-in information on ASPCApro.org. In some cases, participation may be limited, so selection will be made on a first come, first served basis.

Please answer as fully and honestly as you can. Your answers will help us to find promotions/sponsors that are suitable for you and your needs.

We have a lot of exciting opportunities in development for this year.

1. Please provide your organization's contact information:

* Organization Name:

* Address:

* City:

* State:

* ZIP Code:

Phone (main):

Website:

Please provide information for a contact person:

* First Name:

* Last Name:

* Email:

Phone Number:

Yes, I would like to sign up for the ASPCApro monthly newsletter for animal welfare professionals.

Position:

* 2. What is the primary function of your agency? Choose one.

* 3. Are you a registered 501 (c)(3)?

4. My group houses/adopts (select all that apply):

Other (rabbits, etc.) please specify:

5. Do you have current sponsors that would limit your ability to participate? If yes, please indicate company name and/or category.

6. Particular categories you are NOT willing/able to participate in (select all that apply):

Other (please specify):

7. Are there particular Companies/Brands you do NOT wish to be associated with? Please specify.

8. Is your group/location able to distribute samples, coupons to the public? Provide approx. annual quantities for all that apply:

Adopters:

Visitors:

Other (e.g. off-site events, etc.):

Number of events:

Approx. annual quantity needed:

9. Is your group/shelter able to participate in offsite adoption events where the venue is selected by the sponsor and is within 20 miles of your location? (e.g. a local car dealership or area Walmart)

10. Is your group/location suitable for adoption events at which a Sponsor could have a presence? (signage, tabling, etc)?

11. For Rescue Groups and other organizations without a public location:

I can participate in adoption events:

If yes, how many miles are you willing to travel from your address?

If yes, how many animals for adoption can you bring to an event?

Type(s)/Breeds(s) I rescue:

12. I have adoption/fundraising/spay-neuter events during the year that may be of interest to a sponsor:

A sponsor representative may contact me directly to discuss further:

Please provide a brief description of event(s) (name, type and date of event), along with any sponsor requirements and benefits.

13. Does your shelter currently have a pet food bank program?

If you have a program or would like more info, please provide info/comments.

14. I am able to participate in online promotions that may require me to upload photos and/or information to a hosting website, and update that information on a regular basis.

15. Would you be willing to participate in a marketing panel regarding future promotions?

16. Additional Comments regarding my participation in the registry:

* Enter Auth Code