Shelter’s Edge

Posts Tagged ‘Jacksonville Humane Society’

The Time Is Now

Today we launch the second ASPCA $100K Challenge.I love this initiative because it’s about the work that shelter staff and volunteers do every day – saving lives. And I love ... Read more..

10 Media & Marketing Strategies for Shelters

Looking for some inspiration on how to get your agency’s message out to your local media and the folks in your community? Check out what your colleagues in the field ... Read more..

Keeping Up with the Contestants, Part 13: Strong to the Finish

Sunday, October 31, marked the end of the Challengers’ 3-month quest to save more animals’ lives than they did during the same period last year. How’d they cross the finish ... Read more..

Keeping Up with the Contestants, Part 10: More Campaign Tactics

A couple of weeks ago we spotlighted some of the $100K contestants' most clever adoptions promotions. There were so many great examples, we had to arrange for an encore. If ... Read more..

Keeping Up with the Contestants, Part 4: On The Town

The ASPCA $100K Challenge contestants have just completed their 4th week of competition, continuing to roll out innovative programs and promotions that engage their communities. Here’s the latest and greatest. ... Read more..