Shelter’s Edge

Prepare for Impact

Reflecting on what you’ve accomplished and where you’re headed is going to be a whole lot easier this year thanks to business expert Caryn Ginsberg’s new book: Animal Impact: Secrets Proven to Achieve Results and Move the World. Ginsberg cites dozens of examples of animal advocacy – both successful and not so successful – to illustrate how to be more strategic in achieving change for animals.

Three of my favorite lessons:

- How to say something to someone instead of nothing to everyone

- How to figure out what’s keeping people from changing their behavior…and then getting rid of those “barriers to change” in order to facilitate the desired behavior

- How to use a strategic message grid so you reach your target audience

And the best part is, in addition to a wonderfully clear step-by-step formula for achieving impact, the book is just loaded with personal experiences of animal advocates across the spectrum of animal issues…which makes me feel like I now have a whole new expanded network of friends and colleagues here in the trenches with me.

Full disclosure: I’ve worked with Caryn on numerous projects for different organizations and think of her as a friend. But I’m promoting her book because it gave me a swift kick in the pants (what are friends for, right?). Now I’m busy applying some business strategy to improve the impact of my current projects – and really getting excited about it. So I thought I’d pass the kick[start] along. And here’s a bonus: download the first chapter for free.

Enjoy!

Related links:
“The Perfect (Brain) Storm”
Shelter Management: Leadership and Planning



Breaking Our 4-Minute Mile

Throughout the first half of the twentieth century, the fastest time for running a mile hovered just above 4 minutes. And then, in 1954, Roger Bannister famously shattered the 4-minute mile barrier. Within six weeks, John Landy ran it even faster, and today thousands of runners have beaten the 4-minute mile.

History – and The Guinness Book of World Records – are full of stories like this, where seemingly insurmountable limits stand – until they don’t – and then suddenly the very definition of “possible” changes. And so do our expectations. And that is a beautiful thing because expectations are powerful. In fact, the people who study and work with Appreciative Inquiry have accumulated substantial proof of the power of expectations in their own work with human systems as well as from other fields – such as the placebo effect in medicine and the Pygmalion effect in education.

Of my entire career, the most influential moment for me took place on a day back in 1995 at Monadnock Humane Society when we tallied up the day’s adoptions and realized we sent home 14 animals in just one day – nearly three times as many as usual. I know, these are laughable numbers now, but at the time they rocked our world. Our “possible” was redefined. Two years later, in our tired little 1960’s-era, open-admission shelter (which housed animal control and investigations for the entire region), we broke the 80% live release rate barrier (up from 54% in 1992) and by the end of the decade, we were closing in on 90%.

These days, my big influential moments are coming from what shelter staff and volunteers are doing with the ASPCA $100K Challenge. Not the least of which is that last year’s 49 contestants increased lives saved by 8,977 in just three months. But in my opinion, the most significant outcome is that 70% of competing shelters reported breaking at least one – and in many cases several – records! They broke their own records in numbers of lives saved in a single day, in a weekend, in a month or ever in their history. And not just by an animal or two – we’re talking about increases of more than 100% in many instances!

From the blog of Greater Androscoggin Humane Society in Lewiston, ME: "Wow, 254 adoptions/reclaims divided by 14 days = an average of 18 animals adopted or reclaimed every day; that is record-breaking for us here at GAHS!"

Staff and volunteers at these shelters have a whole new set of expectations now. They’ve broken their 4-minute mile, raised their own bar. No doubt they’ve already started mapping out a whole new aggressive plan – like we did way back when at Monadnock – to break into the 90% live release rate range as soon as possible.

What about you? Planning to break some life-saving records at your agency this year? Looking to reset your expectations? Sign up to get inspired by last year’s Challengers in a series of weekly webinars starting February 8. The webinars are free and there’s nothing to lose, except maybe your old definition of “possible.”

Click the title for more info or to register:

All webinars will take place from 3-4pm ET; all sessions will be recorded and archived.


Give Them a Job To Do

We all know that Americans love pets – especially cats and dogs. The question is: How do we engage all those animal lovers to turn their caring into results for animals? Answer: Give them a job to do. Here’s one group that did just that: Lost Dogs Illinois (LDI).

It’s a pretty simple concept really. LDI set up a Facebook page with information and resources re: what to do if you’ve lost or found a dog …and their Facebook community pretty much does the rest. Simple, yes, and very strategic! People already love animals and people are already networking on Facebook, so LDI tapped into these two trends to get a very important job done. What’s more, one visit to the site and you’ll see a third job they’re accomplishing – people being kind to not just animals but also to one another (and really enjoying themselves in the process) – talk about humane community!

Renowned Internet culture expert Clay Shirky suggests that technology has led to a vast “cognitive surplus” – that is, time and brain power that used to be needed for survival, but all too often since the invention of TV is filled with watching sitcoms. He argues that we can use social media to turn that surplus into solving the world’s problems.

That’s pretty optimistic (not that optimism is a bad thing). Here’s how LDI turned cognitive surplus in Illinois into life-saving work: Fans post photos and information about lost or found dogs. Then others grab that information to share with their networks – especially to people they may know who live or work in the neighborhood of the dog’s last known whereabouts. Some people make the connections to information posted on other networks, such as craigslist. Others actually hit the streets. And recently at least one animal control officer has been able to reunite a dog in her stray wards thanks to the page.

LDI founder Susan Taney says of this group that just passed its one-year anniversary, “If someone would have told me that LDI would be where it is now, I would not have believed it. We are a small but mighty volunteer group.” Indeed! In its first year, LDI has helped to reunite more than 600 lost dogs with their very relieved people. Wow!

Sample LDI post -- as you can see, 36 shares!

Shirky notes that thanks to social media, innovation can happen anywhere and move potentially everywhere with almost no lag time. He refers to this knowledge transfer as the “many to many” pattern. So what are you waiting for? How about sharing the LDI concept with your community, and get your peeps to turn off their TVs and go find a lost dog!

Related links:
Lost Dogs Illinois
3 Ways to Promote Your Animals on Facebook


There Are Winners and There Are…

…Winners! You thought I was going to say losers, right? Nay – it’s all about attitude!

Monmouth County SPCA's first adoption!

Last week we announced the official prize winners in the ASPCA $100K Challenge, but there are so many winners from this grueling competition. Of the 42 agencies responding to our post-contest survey, 86% reported trying new programs, 81% saved more lives than they would have without the Challenge, and 70% broke one or more of their adoption records. Meanwhile, the vast majority (73%) of respondents said the Challenge was more – or MUCH more – work than they’d anticipated. And yet, they tackled the contest with gusto. That’s the right attitude!

- From ARL Iowa, Stephanie Filer said, It’s been an exhausting, yet reviving past 9 months and a journey that we are now better for. If even just 1 more life was saved, it would all have been worth it, but for us, it was 206 more than last year…and it will be even more as we move forward with the programs, processes and momentum that we started as a result of being challenged to be and do better!

- At Monmouth County SPCA, Laurie Garrison reported heading into their fourth consecutive record-breaking month for adoptions: The Challenge has inspired us in so many ways to do everything we do better, and that is resulting in more lives saved.

- Our last empty-the-shelter event was a great success and had the most adoptions ever in one day for our facility. It’s amazing to see the different attitude that staff have … In preparation, they were excited but knew it was going to be a lot of work. Throughout the Challenge and in the end, they were able to see the difference they made in so many animals’ and families’ lives – and it was more than worth it! wrote Stacey Price from Kitsap Humane Society.

But the winning attitude didn’t only show up at the end of the Challenge, there were signs all along the way.

- After their round-the-clock adoption event, Mary Jarvis of Washington Animal Rescue League told us, Not ONE of our staff nor our volunteers complained about the weekend. They were all walking on air with the thrill of sending so many animals homeand some of our longest term residents too!!

- Tomorrow we are going to Palm Beach Animal Control to get some cats!!!!, wrote Jo-Anne Roman of Humane Society of Broward County. We have empty cages for the first time in so many summers. It’s working and we are all so happy.

- And then there was this heart-stopping blog post from The Humane Society of South Mississippi: On October 12, 2011 HSSM experienced, for the first time in history, a day when NO healthy, adoptable pets were euthanized. We want 364 more days like October 12, 2011. It can be done. We CAN end pet homelessness. We are already well on our way there.

 

Awesome HSSM tee!

 

Not only did Challengers have to contend with all of the normal things that sheltering throws at you, but many faced natural disasters and responded to cruelty cases. And not only did Ventura County Animal Services have to contend with budget cuts, but also the tragic death of their Shelter Manager and friend. Still, staff and volunteers persevered to keep saving more lives.  Monica Nolan writes, When I added in the outstanding transfers, I realized that we met the goal we had put for ourselves – 1,780! The best news is that, not even taking into account the outstanding affidavits, we showed that with a 4% increase in intake, we were able to decrease our euthanasia rate by 11% (dogs) and 10% (cats)! That’s what it’s all about! The Challenge was a “challenge,” but one we learned from, grew tremendously as an organization, and in the end are grateful that we participated in.

And speaking of goals, of all the amazing things that grand-prize winner Austin Pets Alive! staff and volunteers did to save more lives (and there were many), it’s possible that the single most important thing they did was to start out by setting what Jim Collins, author of Good to Great, would call a “big, hairy, audacious goal:” save 2,000 lives in 3 months! In the end, they didn’t quite reach the 2,000 – but it doesn’t matter – they stretched like crazy to get as close to 2,000 as they could and they’re already talking about what’s next!

APA! is hot, hot, hot!

The 49 agencies that finished this year’s ASPCA $100K Challenge adopted or RTO’d an incredible 52,484 cats and dogs in three months this year. That’s an increase of 8,977 more lives saved. And these numbers don’t even count another 6,878 animals transferred to rescue and other agencies for adoption! That’s a total gain of 15,855 – 36%! That’s 15,855 very important wins – all because staff and volunteers tackled the Challenge with the right attitude.

Which brings me to this great quote by Chuck Swindoll: The longer I live, the more I realize the impact of attitude on life. Attitude to me is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company…a church…a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past…we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the string we have, and this is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with youwe are in charge of our own attitudes.

Related links:
ASPCA $100K Challenge
“And the Winners of the 2011 ASPCA $100K Challenge Are…”
“Put WHY First”



Let’s Get It Done

An average of dozens of poll results shows the latest approval ratings of the President are only 45.8%. Think that’s bad? The latest approval for Congress is an abysmal 12.7%. The American public is sick and tired of fighting and political maneuvering taking precedence over getting the job done.

Why am I talking politics with you? Because I can’t help but be concerned about the parallels with animal welfare. Just like the country overall, we are facing serious issues of health, safety, welfare and quite literally life and death. As the people working on animal welfare issues, we have an enormous responsibility. We are now closer than ever to ending pet overpopulation, ending homelessness, ending euthanasia except in instances when it’s really a relief of suffering. We cannot afford to spiral into fighting and maneuvering that will make the public believe we can’t (or won’t) get the job done.

At the request of dozens of animal welfare leaders, the ASPCA has been working with HSUS, SAWA and the National Federation of Humane Societies to provide resources on humane discourse. Humane Discourse isn’t about making nice. It’s about targeting our resources wisely and taking our responsibilities seriously. You’ll notice an entire section in these materials on making sure agencies are achieving the highest standards. And if you only have time to read one piece, read Our Choice Now by Robin Starr of the Richmond SPCA.

Congressional representatives stand to lose votes if they don’t stop fighting and start doing their jobs (well). We stand to lose something even more valuable than votes – the public’s money and time. We cannot save lives without these two things. Ending euthanasia is within our reach. But only if we keep the public’s confidence that we’ll get this job done.

P.S. If you’re going to be at the SAWA conference next week, any one of us from ASPCA, HSUS, the National Federation or SAWA would love to chat with you further on this topic. Look us up!

Related links:
Tools for Humane Discourse Within the Animal Welfare Community
Shelters’ Edge blog: Understanding People and Human Systems