
Pune Dracker
Director, Content & Editorial Services
I knew I wanted to be a voice for animals with my first article for ASPCA Animal Watch—“Born to be Wild?: To spay and release feral cats or not, that is only part of the question.” (Wow, things sure have changed since 1993, when TNR was still a relatively new concept.) Since then I’ve written and edited thousands of animal-related articles for adults and children; launched and written content for the ASPCA’s award-winning children’s website, ASPCA Animaland; grew ASPCA News Alert from a couple thousand subscribers in 2000 to more than a million today; managed content on ASPCA.org; helped launch the ASPCA’s text messaging program and, most importantly, helped get people to stop calling animals Its.
What gives me hope: Kids who want to be animal cops, the emerging field of shelter medicine and forensic vets whose evidence can help send animal abusers to jail
What gets my goat: The inherent disadvantage cats have of showing off their best selves in shelters
Important idea I want to promote: “If you’re bored/struggling writing it, they’re gonna be bored/struggling reading it,” and the concept of serious play in regards to online storytelling
Owned by: Siamese shelter alums Bing and Derrick, 4 albino convict cichlids
- Take Five Friday: Wash Me Elmo, Saying Thank You and Showing Love for ACOs, April 5th, 2013 in Print & Online Communications
- Take Five Friday: Show ‘Em the Money, 15-Pound Ferals and a Must-Have Website Resource, March 8th, 2013 in Print & Online Communications
- Take Five Friday: Tats for Cats, Super Bowl Heroes & A Pit Named Taylor Swift, February 8th, 2013 in Print & Online Communications
- Take Five Friday: Cotton Candy Day, 7 Times the Snuggles & DogShaming Lite, December 7th, 2012 in Print & Online Communications
- Take Five Friday: Barn Cats, Grandma Cats and Why You Should Post More Facebook Photos, November 16th, 2012 in Print & Online Communications
- Shelter Cat Seeks Employment on LinkedIn, September 28th, 2012 in Print & Online Communications
- Take Five Friday: Cats With Heart, Video Tricks & A Message from Rachael Ray, September 14th, 2012 in Print & Online Communications
- Take Five Friday: Dirty Dishes, Prepping for Isaac & Who’s On Pinterest, September 7th, 2012 in Print & Online Communications
- Take Five Friday: Men & Cats, 21,000 Facebook Shares and Getting That Coveted Head Tilt, August 24th, 2012 in Print & Online Communications
- Take Five Friday: Olympic Pits, Facebook Cover Photos and the Day All Your Orange Cats Have Been Waiting For, August 3rd, 2012 in Print & Online Communications
- Take Five Friday: Easy-Peasy Facebook Contest, Sweetest Photo Ever and Pets in Hot Cars Messaging, July 20th, 2012 in Print & Online Communications
- Take Five Friday: The Adventures of Super Kitten, Scheduling Facebook Posts and What to Do When Your Staff Is Totally Exhausted, July 13th, 2012 in Print & Online Communications
- Take Five Friday: Graduating Puppies, Report Cards for Cats and Asking People What They Need, June 29th, 2012 in Print & Online Communications
- Take Five Friday: Not Just Another Gratuitous Kitten Video, Gerbil-Powered Cuteness and Celebrating Every Adoption, June 15th, 2012 in Print & Online Communications
- Take Five Friday: Talking Cats, Marketing Deaf Dogs & Getting Your Groupon On, June 1st, 2012 in Print & Online Communications
- Take Five Friday: Where To Stick Your Signs, Accounting Software and…The Kittens Are Coming! The Kittens Are Coming!, May 25th, 2012 in Print & Online Communications
- Take Five Friday: Empty Kennels, 10,000 Spay/Neuters and Free Social Media Advice, May 18th, 2012 in Print & Online Communications
- Take Five Friday: Diamonds, Darts and Dry-Erase Boards, March 30th, 2012 in Print & Online Communications
- Take Five Friday: Dogs Who Love Kids, Kitten Hammocks (Again!) and Why Timeline Is Your Friend, March 16th, 2012 in Print & Online Communications
- Take Five Friday: Sexy Cats, Promoting Bonded Pairs and Whassup with the New Facebook Profiles, March 9th, 2012 in Print & Online Communications
- Take Five Friday: Cats Gone Wild, Four-Legged Foster Moms & Getting Long-Term Residents Adopted, March 2nd, 2012 in Print & Online Communications
- Take Five Friday: Messaging Kitten Season, Birthday Cake for Rats and the Cutest Adopter Ever, February 24th, 2012 in Print & Online Communications
- Take Five Friday: Free Dogs, Free Massages and Shelter Staff Auctioned Off on eBay, February 10th, 2012 in Print & Online Communications
- Take Five Friday: Fancams, Snow Days and a Dog Who Has Better Rhythm than Most Humans, January 27th, 2012 in Print & Online Communications
- Take Five Friday: Offsite Adoptions, What Volunteers Are Worth Per Hour and No New Car Smell, January 20th, 2012 in Print & Online Communications
- Take Five Friday: Sneakers for Cats, New Year’s Roverlutions and Kids Who Love Animals, January 13th, 2012 in Print & Online Communications
- Take Five Friday: When Twins Adopt, Facebook Photo Albums and Big Dudes Who Love Little Dogs, December 23rd, 2011 in Print & Online Communications
- Take Five Friday: 25 Dogs of Christmas, Sponsor-A-Kennel Programs & Promoting Behind-the-Scenes Kitties, December 16th, 2011 in Print & Online Communications
- Take Five Friday: Santa’s Everywhere, Optimum # of Characters in Subject Lines and a Video That’ll Make You Laugh &/Or Cry, December 9th, 2011 in Print & Online Communications
- Take Five Black Friday: What You Did Over Thanksgiving Vacation…, December 2nd, 2011 in Print & Online Communications
- Take Five Friday: Back in Black, Wussy Reporters and a 4-Eared Kitty, November 25th, 2011 in Print & Online Communications
- Take Five Friday: Older Kitties Findin’ Love, Giant Litterboxes and How You Celebrated Veterans Day, November 18th, 2011 in Print & Online Communications
- Take Five Friday: Digital Adoptions, Communicating with Volunteers and a Cat Named Rainbow Brite, November 11th, 2011 in Print & Online Communications
- Take Five Friday: Pittie Parties, Kitty Scavenger Hunts and Feeling Data-Licious, November 4th, 2011 in Print & Online Communications
- Take Five Friday: Flash Mob Rocks Adoptions Event, October 21st, 2011 in Fundraising&Print & Online Communications
- Take Five Friday: Power Brunch Raises $115K, October 14th, 2011 in Fundraising
- 10 Shelter Photos We Love, October 7th, 2011 in Print & Online Communications
- Take Five Friday: 1,142 Kitten Names, Wiener Dogs Gone Viral, September 30th, 2011 in Print & Online Communications
- Take Five Friday: Hero Dogs, Mighty Parasites, 1,000 Adoptions in 29 Days, September 16th, 2011 in Print & Online Communications
- Take Five Friday: Black Cats, Pregnant Teen Cats and Pupsicles, August 19th, 2011 in $100K Challenge
- Take Five Friday: Speed Dating Dogs, Backpacking Cats and the Word of the Day, August 12th, 2011 in Print & Online Communications
- Take Five Friday: Hoarding, Cat Tattoos & Facebook Contests, August 5th, 2011 in Print & Online Communications
- Take Five Friday: Pets In Hot Cars, Kid Heroes, July 22nd, 2011 in Print & Online Communications
- Take Five Friday, July 15th, 2011 in Print & Online Communications
- Take Five Friday, July 8th, 2011 in Print & Online Communications
- Take Five Friday, July 1st, 2011 in Print & Online Communications
- Take Five Friday, June 24th, 2011 in Print & Online Communications
- Take Five Friday, June 17th, 2011 in Print & Online Communications
- Take Five Friday, June 3rd, 2011 in Print & Online Communications
- Take Five Friday, May 27th, 2011 in Print & Online Communications