Let’s face it… as much as we’d like to think our audience is reading everything we write—and we certainly hope you are reading this right now!—folks are often in a hurry and will quickly scan images for information. The classic before-and-after photo is among the most effective ways to tell your story on Facebook—and get your fans to hit the “share” button.
Show Dramatic Change in Animals
Here is where the before-and-after photo really has power with the public, allowing them to see at a glance that at your agency, the animals are in great hands.
When Shell first arrived at Irvine Animal Care Center, she was severely overweight. Through diet and exercise she lost an astonishing seven pounds—and was soon adopted by a loving family. This composite graphic is clever because it not only shows off Shell’s new slim figure, but it grabs attention with its fun play on a popular TV show. And no fancy programs were used in the creation of this photo—a staffer simply used Publisher, a Microsoft Office application.
Foster parents make a difference too, and the before-and-after tool is the perfect way to show it. Animal Welfare Association shared this example: “Winzinger is the little tortoiseshell who was found by some construction workers. They had heard her crying and brought her in. Look at her now! Her foster mom says that she is growing and flourishing.”
Thank Fans For Their Help
When a cold front hit Las Vegas this past winter, Animal Foundation was in desperate need of linens to keep the animals warm. They posted a photo of their empty shelves to Facebook on a Saturday morning, and by Sunday afternoon… well, take a look!
Posting this before-and-after photo allowed the Nevada agency to thank their community for rallying in such a tremendous way, while demonstrating how simply asking for stuff is such an effective Facebook strategy—as long as you make your request specific, as Animal Foundation did with the linens.
Report Happy Endings
On the left, we see a memorial book for Noah created by the children who thought their beloved cat, gone missing, was lost forever. On the right—hooray, Noah is back!
What’s cool about this story: Humane Society of the Pikes Peak Region made sure to let fans know that the family had done all they could to find Noah. When the cat was brought into HSPPR, the CO agency tracked down the family thanks to the phone number on Noah’s collar. We may not know those details just from the graphic, but the most important thing for fans to glean from this kind of before-and-after photo is the happy ending for kitty and family.
New to creating these kinds of graphics and don't have a Photoshop wiz (or budget)? If it sounds daunting, don’t worry—there are programs that make it pretty simple. Picmonkey.com is an example of a popular—and free!—photo editing tool. Even your computer's basic Paint program will do the trick. When in doubt, ask a tech-savvy volunteer for help.
Have you tried this tactic at your agency? We’d love to hear about it in the comment box!
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