Shelter’s Edge

You guys regularly team up with local businesses on all sorts of events—what a great way to cultivate relationships (and, yes, get free services)! When you’re planning your next event, reserve some spots for thank-you messaging in your Facebook schedule so you don’t inadvertently forget. (Added incentive: It’s also a great way to increase engagement on your Facebook page!)

Tag ‘em
Every time ASPCA partner agency Spokane Humane Society mentioned their recent Dog Days of Summer celebration on Facebook, they made sure to tag the event’s sponsor, a local florist and nursery.

When you do this, fans are able to click on the link and check out the sponsor’s page (what better thank-you than sending potential customers their way?!) and the agency gets a message—kinda like an extra little thank-you note–that they’ve been tagged by you.

Simple instructions for tagging on Facebook.

Like ‘em and share ‘em
Be sure to like and follow all the businesses you work with—that way you can easily share all their good stuff and cross-promote each other’s events.

When Three Dog Bakery donated some healthy treats to the dogs at Kentucky Humane Society (one of our newest ASPCA partners, btw!), the local business snapped this shot of Oliver, a 9-year-old dog up for adoption, enjoying one and shared it on their Facebook page. When Kentucky Humane Society saw the photo, they in turn shared it on their page, along with a nice thank-you and a promotion of the bakery’s upcoming event:

Keep saying it to ‘em
Such a smart idea from No Kill Columbia, who took this photo of signage in their shelter during the ASPCA Mega-Match-a-thon and then posted it on their Facebook Timeline. Not only did the folks attending their adoptions event get to see this public thank-you to all the local businesses that helped support their event, but their Facebook fans did, too.

How do you say thank-you to the local businesses you work with? Please share your tips in the comment box.

Looking for some ideas for partnering with businesses in your community? Check out what the contestants competing in the ASPCA $100K Challenge have been up to.

Related links:
Increasing Donations: Saying Thank You
“Thank You For Being a Friend”
“Ten Ways to Work with Local Businesses”
Keeping Up with the Contestants: Partnering Up and Proud of It

Tags: Adoption Marketing, Adoption Programs, ASPCA Partnership, Marketing & Media, Saving Lives, Social Media

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