Wordless Wednesday
Insurance agent turned PR agent? Now there’s a policy we can subscribe to!
P.S. Has a local business helped you get your animals adopted? Tell us in the comment box! Wondering who’s leading in the race between the Repuplicans and Democats? Check out the official answer to last week’s Wordless Wednesday.
Update, Aug 21: When you team up with a local business to promote your animals, everybody wins! Check the comment box for details.
Related Links:
10 Ways to Work With Local Businesses
Creative Cat Marketing
Tags: Adoption Marketing, Adoption Programs, Marketing & Media, Saving Lives, Wordless Wednesday
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Elyse Orecchio, Shelters' Edge Says:
So how did Fonzo’s info end up on a sign outside the State Farm office?! Shelby Humane Society (SHS) in Columbiana, AL, had developed a relationship with State Farm Agent Craig Dorris when they worked together on a supply drive a few months ago. “Poor Fonzo had been with us so long, so we tried to think of a creative way to promote him,” SHS Executive Director Sara Shirley told us.
The sign stayed up for 5 weeks. During that time, Shirley received emails and calls asking about him, and Fonzo got some visits. “Although Fonzo ultimately went on transport to another shelter, we definitely noticed an increase in foot traffic,” says Shirley. Plus, the relationship was win-win for Dorris, who was promoted on SHS’ Facebook page. PR for Dorris, PR for Fonzo and PR for Shelby Humane – love it!