Wordless Wednesday
Step right up, political strategists. What would you add to either of these platforms?
Update, August 14: Gotta have a gimmick to get your message out there—check the comments to find out how this creative campaigning by Humane Society of Greater Dayton will help save more lives now through October 31.
What else can a clever campaign win you? Great media coverage, for one, like this local news clip of the Ohio agency’s kick-off event.
P.S. Exercise your right to vote by adding your response in the comment box. And if you’re looking for some extra funding for your campaign, you’ll find lots of it in the answer to last week’s Wordless Wednesday.
Related links:
ASPCA Rachael Ray $100K Challenge
“Adopted: More Than 3,300 Dogs & Cats in First 5 Days ASPCA Rachael Ray $100K Challenge”
Free ebook: Tallahassee-Leon Community Animal Service Center’s “Reach for the Stars” Campaign
Tags: Adoption Marketing, Adoption Programs, Marketing & Media, Saving Lives, Wordless Wednesday
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Pune Dracker, Editor, Shelters' Edge Says:
When it comes to raising awareness of homeless animals and calling the community to action, Humane Society of Greater Dayton’s Pawlitics Without Politics campaign rocks the vote. The Ohio agency is running this campaign throughout the ASPCA Rachael Ray $100K Challenge, during which 50 shelters across the country are competing to save more lives from August 1 through October 31 than they did during the same 3 months last year.
What’s super cool is that a positive, fun campaign like this is appealing not only to the public, but to the media, too—HSGD got the local news to cover their event in this fun clip: http://www.wdtn.com/dpp/news/local/greene_county/humane-society-on-campaign-tail#.UCp_UUKXJaV
To find out what the other agencies have planned for the $100K Challenge, stay tuned to Shelters’ Edge. You can also check out the Challenge blog on the ASPCA Rachael Ray $100K Challenge website here: http://challenge.aspcapro.org/blog
P.S. A powerful theme is also helpful if your agency is participating in a campaign that involves asking supporters to vote for you online. Read our article, “Using Supporters to Get Out the Vote,” for more deets: http://www.aspcapro.org/tips-using-supporters-to-get-out-the-vote.php.